Why can some people and organizations inspire and succeed where others who are equally great cannot? KYB wanted to know as well so we're sharing some very interesting and helpful insights on why.
"How do you explain when things don't go as we assume or better how do you explain how others are able to achieve things that seem to defy all of the assumptions. For Example Why is Apple so Innovative?" - Simon Sinek
Watch this inspiring TED Talk by Simon Sinek on 'How Great Leaders Inspire Action' and find out how great, inspiring leaders and organizations think, act and communicate with their consumers and supporters, which happens to be the opposite to everyone else. It's not about the What but about the Why!
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