Here at KYB, we’re dedicated to our clients’ success. So when we came across this ultimate guide to acquiring new customers, we just had to share it.
Here are some of the highlights:
- Content Remains King: Whether it’s writing smart blog posts on Medium or answering relevant questions on Quora, creating sticky content positions you as an expert in your field. Prospective customers think, “If you’re that good at answering this question, how well could you help me with mine?”
- Targeted Email Still Works: Just when you thought we had reached “Peak Email,” that point of complete email saturation, many companies are still finding success using extremely targeted cold email campaigns. Tools like MailChimp make smart emails campaigns easy and facilitate A/B testing of subjects, content, etc. Learn More with this amazing eBook.
- Referrals, referrals, referrals: The oldest marketing technique in the world is the word of mouth referral. It’s not only easy and nearly free, but it’s extremely effective. Think about it: What do you trust more, the opinion of a colleague or friend, or something you read on Yelp? Simply ask all your new customers for referrals, and watch your customer numbers soar!
What’s working for you? Drop us a line here and let us know!
- Team KYB