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How Small Businesses Can Compete with Giants like Google!

22 May How Small Businesses Can Compete with Giants like Google!

Posted at 11:00h in by Melissa Wilson  •  0 Comments

People Together-4If you're a small business or start-up owner, we understand you have a lot of moving parts when it comes to your business. At KYB, in addition to managing all your bookkeeping, payroll and tax needs, we know what it takes to run a business.

We all know about the huge success of Google! Google is successful because in large part they have the most widely used search engine in the world owning 70% of the search market shares with over one billion users.

What makes Google so successful with employees that work around the clock and customers who can't wait to use their next product?  It's simple. They show appreciation in a variety of ways to both their customers and their employees. 

How do they show this appreciation? They offer one of the most engaging, creative and employee-centric places to work, which is why they were voted number one by Fortune 100 Best Companies to Work For. They also offer their consumers some of their most popular software such as Gmail and Google docs for free!

So how can small businesses that don't have free software programs or fun "slide stairs" keep their employees happy and healthy while building a growing business and securing a customer base?

Team work and appreciation goes a long way. Here are some ways your small business can compete with big corporations like Google!
  1. Appreciate the people responsible for your success.

This means employees and customers alike. No matter how small a company is or what stage of development they are in, companies can always show their employees some appreciation. You can send a simple thank you note, hand-written or via email. Everyone likes to hear when they are doing a good job. It seems to be true that it's the thought that counts more than the actual gift. 

Small business coach, Mike Kawula comments, "I love this quote by Jim Rohn, 'One customer well taken care of could be more valuable than $10K worth of advertising.' Though I love coming up with unique marketing strategies, I truly believe the best marketing concept is taking care of your existing customers first."

Showing employee "love" has a positive effect on their productivity and mentality. When employees truly likes their company, consumers pick up on that vibe, which can have a huge influence on how they feel about the company as well.

2. Little things can have a big impact.

SF Gate recently wrote an article on companies that allow their employees to nap. NerdWallet, in an effort to promote optimally healthy and productive employees, encourages employees to nap when necessary. "We have a nap room available to employees who need a quick power nap, said Nicole Colwell, communications director at NerdWallet. "Employees can simply reserve the nap rooms as they would any other conference room. Bedding, etc. is changed when the nap room is used.

Telecommuting a couple of days a week is another way employers can be flexible with their employees. Breaking up that long commute with days working from home can help reduce stress and save time by allowing employees to start earlier and work later from the comfort of their home.

Reuters quoted Dr. Mary Ellen Rose, a Washington, a D.C.-based consultant for workplace health promotion, who said,  ... chronic stress will shorten your life and ultimately kill you ... When you’re happy and healthy, you’re more productive."

3. Do what you can to make a difference.

Whether you send out thank you notes, or have lunchtime yoga twice a month, as a business owner, you can make a huge impact on your employees, customers, and the overall success of your business. 

Having a happy and healthy employee can go a long way especially when your appreciation is appreciated by them and they transfer that to your customers either by real interaction or by doing their job well. 

At Keeping Your Balance, we care about your success! Let us know how we can help with your accounting needs.  For more ideas on how to show your customers you appreciate their loyalty and support checkout our blog posts on Customer Happiness and Leadership Success.  You can also like us on Facebook and follow us on Twitter!

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