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Why Knowing Yourself Is Important for Your Business

08 Sep Why Knowing Yourself Is Important for Your Business

Posted at 09:30h in

Business Tips

by Becky Brown  •  0 Comments

Business TipsAt Keeping Your Balance, we hope you had a wonderful Labor Day Weekend! We know for some of you out there, a holiday is another day for working. We’ve found some interesting business tips and questions for you to ask yourself whether you’re a small business owner or entrepreneur. Either way, we’re always here for you for all of your accounting, bookkeeping, payroll, and tax services needs.

An Entrepreneur article with Jane Wurwand, founder of the global skincare company Dermalogica lists four passionate business tips:

  1. Pursue the mission and the money will come. Focus on your mission, or the problem you’re looking to solve in the world, and that idea will be imprinted in your business, from the customer experience to your branding.

  2. Be your brand missionary and hire the dream believers. As an entrepreneur, you need to be your “brand missionary” from the beginning. No one knows your brand better than you do and can sell it like you do. Hire people who believe in your dream as much as you do to help you out.

  3. Visualize your big dreams. If you’re pursuing your dream, are you dreaming big enough? Jane urges us to dream big and practice visualizing what our goals looks like. Make it as tangible in your mind as possible. What does your product look like? The packaging? What does your service look like? How do people feeling after working with you?

  4. Companies marketing to women should empower women. Even if your demographics is not solely focused on women, this idea is universal. What is the purpose of your brand and product? What is the ripple effect that you want to bring on?

Are you an entrepreneur? A recent San Francisco Chronicle article wants to help you find out. According to the article, entrepreneurs and small-business owners differ in that entrepreneurs “tend to build new ideas in relatively unchartered territories, in order to target a big exit.” Other criterias that differentiate entrepreneurs from mainstream small business owners include: funding, strategy, and tech.

If you’re still unsure whether you’re an entrepreneur or not, ask yourself these questions:

  1. Are you a risk-taker? Entrepreneurs had a high tolerance to risk.

  2. How do you feel about personal development? Entrepreneurs are highly focused on learning everything about their industries.

  3. What happens when someone tells you “no”? To many entrepreneurs, “no” means they need to hone their pitch and try again.

  4. How do you spend your downtime? Most entrepreneurs blend their lives, business, and industry together.

At KYB, we care about you and your business. We would love to handle all of your bookkeeping, accounting, payroll, and tax needs. Learn more about us here. Become a part of Keeping Your Balance's cloud accounting family by contacting us, liking us on Facebook, and following us on Twitter.

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Topics: Business Tips